Ba'al Shem Tov, Bereshit 111/בעל שם טוב על התורה·בראשית קי״א

1Even when you simply relate events to your friends, you should intent to draw close to G-d. Then, if someone asks you to do some mitzvah or pious act, you can fulfill their request, since you already close to G-d in the mundane talk. This is the mystery of the letter vav, which bends down to the letter hey to uplift it. Understand this well, for it is a great unification.Toldos Yaakov Yosef, Terumah, p. 70d